Kamen Rider Fever Sweeps the City! Kamen Rider 50th Anniversary Exhibition Overseas Debut – Grand Opening in Hong Kong!
September 27, 2024
Now Showing at INCUBASE Arena, Tsim Sha Tsui
With Surprise Appearance by Nene Shida｜Life-Size Kamen Rider Figures
Direct Imports from Japan｜Exclusive Merch and Themed Food Series
The long-awaited “Kamen Rider 50th Anniversary Exhibition” has finally landed in Hong Kong! Co-organized by Hong Kong’s entertainment experience company Incubase Studio, Toei Co., Ltd. and Medialink Group (2230.HK), the first overseas edition of the Kamen Rider 50th Anniversary Exhibition will be held at Hong Kong’s anime culture hub INCUBASE Arena from September 28 to November 24. Showcasing iconic Kamen Riders from the Showa, Heisei, and Reiwa eras, this is the largest-scale exhibition in the franchise’s history. First launched in Japan in 2022, the exhibition has now chosen Hong Kong as its first international stop — a thrilling moment for all local Kamen Rider fans!
To mark the occasion, the event featured opening remarks by Mr. Sion Yip, Founder and Managing Director of Incubase Studio and INCUBASE Arena. Several distinguished guests also joined the ceremony, including Mr. Kenichi Okada, Consul General of Japan in Hong Kong, Mr. Gen Mizoguchi, representative of Toei’s International Sales Department, and Ms. Lovinia Chiu, Chairperson of Medialink Group Limited. The spotlight, however, was on a very special guest from Japan — Nene Shida, who portrayed Kamen Rider HAKUBI in Kamen Rider GEATS. She greeted local fans in person and officiated the opening ceremony of the exhibition’s first overseas edition in Hong Kong! Gaining massive popularity for her role in Kamen Rider GEATS, Shida was met with roaring applause upon her appearance. She even performed her signature transformation move on stage, electrifying the crowd as she posed alongside five on-stage Kamen Riders!
Hong Kong-Exclusive Photo Zones and Highlight Exhibits from Japan
Following the spectacular opening ceremony, guests were given a preview tour. This overseas debut of the “Kamen Rider 50th Anniversary Exhibition” faithfully recreates the Japanese version while incorporating several Hong Kong-exclusive interactive photo spots. These include locations featuring iconic local landmarks and streetscapes where fans can pose as their favourite Riders alongside their vehicles. There’s also a special zone featuring Rider belts and props, where visitors can “transform” for photos. Among the most eye-catching exhibits are life-size 1:1 Kamen Rider figures, including Masked Rider No.1, V3, Kuuga, Ryuki, and more, over 30 Riders spanning the Showa, Heisei, and Reiwa eras for fan photo ops.
Other highlights include replica TV props and costumes, and a display of Kamen Rider transformation belts — all shipped directly from Japan. The exhibition also features retrospectives and introductions to multiple generations of Kamen Riders, offering visitors a comprehensive understanding of the Kamen Rider universe. Don’t miss the popular stamp rally — stamp stations are placed throughout the venue for visitors to collect unique designs as souvenirs.
Exclusive Merch Sparks Collector Frenzy
One of the major draws for fans is the exhibition merchandise. This Hong Kong edition includes official goods imported from Japan, such as Kamen Rider acrylic stands, file folders, badges, stickers, and more. Even the Memorial Coin Set, which sold out during the early bird period, have been restocked — so don’t miss your chance to grab one!
Also available is the limited-edition Kamen Rider Octopus Card Set, themed around Kamen Rider No.1 and No.2. The set includes the themed Octopus Card, a collector’s box with serial number, a Kamen Rider scarf-style keychain, and a rotating metal tag (that can be attached to the keychain). Only 3,000 sets available worldwide! Additionally, there’s an on-site photo sticker booth where fans can snap with their favourite Riders.
Limited-Time Pop-Up Kamen Rider Café Debuts
In addition to the exhibition and merch, fans can enjoy the limited-time Kamen Rider-themed pop-up café. The café is decked out with various Kamen Rider elements, with each table accompanied by different Riders for a full-on immersive dining experience.
The café also offers a wide selection of Kamen Rider-themed food and drinks, cleverly inspired by different Rider eras and names. Dishes include the No.1 Belt Curry Cheese Omelette Rice, Reiwa Rider Popcorn Bucket, and the 50th Anniversary Kamen Rider Blind Box Cookie Set. Every item is not only tasty but also beautifully designed — perfect for snapping photos before digging in!
The drink menu features a variety of sodas, and with each soda purchase, fans receive a random blind-box coaster featuring exquisite double-sided Kamen Rider designs — a must-have collectible for fans.
Surprise Kamen Rider Meet & Greets
To give fans a chance to meet their heroes up close, the organizers will host surprise Kamen Rider meet & greets at the venue on an irregular basis. Details will be announced on Incubase Studio’s social media platforms, so stay tuned! Just like the official slogan for the exhibition says — “Who is the Kamen Rider you grew up with?” — don’t miss your chance to meet yours in person!
Ticketing Details (From September 28 to November 24)
- Adult Ticket – HK$110/each
- Student Ticket – HK$88/each
*Tickets will be available on Incutix, UUTix, Maoyan, Ctrip, Trip.com, 01 Space and 7-11 Website.
*All ticket holders will receive a limited-edition Kamen Rider transparent photo frame (designs random). [1]
[1] Offer subject to terms and conditions. In case of any disputes, Incubase Studio reserves the right to make the final decision.
Kamen Rider 50th Anniversary Exhibition
Period: September 28th – November 24th, 2024
Venue: INCUBASE Arena, 1/F, 30 Canton Road, Tsim Sha Tsui, Hong Kong
Enquiries:
Facebook: https://www.facebook.com/incubase.arena
Instagram: www.instagram.com/incubase.arena
About Toei Co., Ltd.
Toei is dedicated to developing its original intellectual properties (IPs) for multi-purpose use, expanding consumer touchpoints with these IPs to maximize benefits through one-stop management that enhances awareness of the works and grows their fan base.
In addition to diverse video production at its core, Toei also engages in a wide range of development, including merchandising, various events, real estate, cinemas, hotels and overseas distribution. Toei has created numerous popular works, over 4,400 films, more than 39,000 television episodes and over 600 streaming series.
About Medialink Group
Medialink Group Limited (Stock Code: 2230.HK) is a leading intellectual property (IP) management company headquartered in Hong Kong, with business in China, Japan and Southeast Asia, actively promoting cultural exchanges through its IP, bring high-quality entertainment to the whole of Asia.
Founded in 1994, its business mainly focuses on content distribution and brand licensing, and is also involved in content production, distribution arrangements and animation product development. The Group invests and cooperates closely with media content licensors to distribute media content related to animation, variety shows, TV dramas, animated and live-action movies. At the same time, it also obtains copyright licensing from various brand licensors in the Asia-Pacific region, including merchandising rights and location-based entertainment rights and promotion rights.
The Group has its own animation brand, its various Ani-One® YouTube channels (including Ani-One® Asia which is Asia-focused, Ani-One® 中文官方頻道which is run in Chinese, and other South East Asia channels – Ani-One® Thailand, Ani-One® Philippines and Ani-One® Vietnam) have more than 5 million subscribers and more than 980 million views. In addition, the Group also has its own e-commerce platform Ani-Mall®, selling animation products and exclusive anime boutique.
Medialink®: https://www.medialink.com.hk
Medialink® on YouTube: https://www.youtube.com/@MedialinkHK
Medialink® on Facebook: https://www.facebook.com/medialinkhk
Medialink® on Instagram: https://www.instagram.com/medialinkhk/
About Incubase Studio
At Incubase Studio, imaginations are conceived into reality. The studio curates the most exciting immersive experiences to celebrate and connect fandoms worldwide. Incubase Studio is an industry leader in the curation of unique immersive experiences of the highest quality with engaging storytelling and interactive devices. Based in Hong Kong, Incubase has built an extensive network of local and international partners throughout the years to efficiently execute event planning and touring operations.
The Studio established INCUBASE Arena in Hong Kong in 2024 to bring Japanese anime culture and entertainment experiences to Hong Kong and the surrounding areas, continuously hosting various popular anime IP exhibitions and related events to build a vibrant community for anime fans.
www.incubasestudio.com